💰 Competing Agendas

CX = Top Corporate Priority

Lynn Hunsaker
February 07, 2026

MAKING CX EVERYONE’S TOP PRIORITY

“Competing priorities” is a chronic dilemma . . . beyond CX in firms! So, how do you conquer it in every day life? (fitness, etc.)

You don’t wait for others to fix it . . . and don’t give up.

You re-think it!
What you emphasize:
◊ Your own KPIs
◊ Costs of inaction
◊ Others’ actions

See why Success and Support are gold for this (LinkedI)

What to Start:
1) Set your own KPI target as % of growth endeavors and cost decisions using CX data. (see Insights Use Rate: Don’t Fly Blind)
2) Show costs of inaction. (see last week’s newsletter)
3) Suggest what each audience role should do. (see the table here: Every Group Can Use CX Insights)
4) Track others’ CX outcomes across your firm. (see CX Dashboards & Compensation)

What to Stop:
1) Thinking how leaders limit you.
2) Relying only on customers’ actions.

Why this works:
◊ Others get growth facts.
◊ They start with CX view.
◊ They expand budgets.
◊ You’re all rewarded for customer prosperity as your best path to prosperity.

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Pro Tip: Get skills to do this expertly! CX Financial Savvy ◊ Stakeholder Motivation ◊ Right Things Right ◊ Lean Six Sigma for CX ◊ Customer-Centric Growth Accelerator ◊ Fireside Chat

. . . . . . . .

See more in my new article:
CX Prioritization: 26 Bad CX Metrics to Stop in 2026 (Part 4 of 8)

. . . . . . . .

How are you experimenting with CX prioritization?
Add your comment to the online version of this newsletter!

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See What’s New at ClearAction!

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ATTENTION:
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INSIDERS ADVANTAGE TEMPLATES

^{— THIS WEEK ONLY: SNEAK PEEK —}
^{UPGRADE TO GET THIS WEEKLY}
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1) Set your own KPI target as % of growth endeavors and cost decisions using CX data. (see Insights Usage Rate: Don’t Fly Blind)

^{Growth: CX Data 1st}	^{Target: X%}
^Products	^{% New Products, Revisions}
^Markets	^{% New Markets, Expansions}
^{Business Models}	^{% Pricing, Discounts}
^Alliances	^{% Channels, Partners}

^{Costs: CX Data 1st}	^{Target: A%}
^Processes	^{% External, Internal}
^Policies	^{% External, Internal}
^Products	^{% New, Revisions}
^People	^{% Non-Customer-Facing}

See Re-Thinking Costs: 3 Surprising Growth Drivers

2) Show costs of inaction. (see last week’s newsletter)

^{Costs of Inaction}	^{Issue #1}
^{Costs to Customers}	^{Hours x Value, . . .}
^{Costs to Manage It}	^{Support, Returns, . . .}
^{Estimated Incentives}	^{Discounts, Loyalty, . . .}
^{Estimated Churn}	^{Promoters, Passives, …}
^{Costs to Mkgt/Sales}	^{Quotas, Velocity, CAC}
^{Costs of Risks}	^{Insurance, Lawsuits, …}
^{Total Estimate}

3) Suggest what each audience role should do. (see the table here: Every Group Can Use CX Insights)

^{1-2 Actions by Role}	^{Issue #1}
^Engineering
^Legal
^etc.

4) Track others’ CX outcomes across your firm. (see CX Dashboards & Compensation)

^{CX Outcomes by Role}	^{Costs Stopped, New Value}
^Engineering	^{$ to Customers} ^{$ to Our Company}
^Legal
^etc.

^{CX Outcomes by Role}

^{Costs Stopped, New Value}

^Engineering

^{$ to Customers}

^{$ to Our Company}

^Legal

^etc.

Want help? Get coaching for this

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Cheering for your success,
Lynn

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