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š° Remove Revenue Roadblocks
Get to the š of costs, value, retention, and growth
Hello! This is a Metrics & ROI Template Newsletter sample.
An ongoing priority in any business is growing revenue by retaining and expanding customers and attracting new customers. You can invest more in advertisements, sales outreach, and incentives for existing customers. Thatās expensive.
Much of whatās viewed as ācosts of doing businessā are actually roadblocks to revenue! And many of these are preventable in practical ways.
Why should you remove revenue roadblocks?
Revenue RoadblockĀ
= anything misaligned with customersā well-being.
Customersā Well-beingĀ
= value toward their ultimate aim.
Ultimate AimĀ
= outcome for their life or business via your brand.
Roadblock-free organizations are aligned to customersā ultimate aim.
Alignment means unsiloed thinking and actions.
Alignment minimizes waste and maximizes value (for everyone!).
Minimum waste means:
More budget is available for growth efforts.
Less doubts in the market. (doubts dilute Marketing & Sales success)
Trouble-shooting resources shift to value-creating efforts.
Customersā time, stress, and money savings differentiate your brand.
Positivity for employeesā and customersā productivity.
Maximum value means:
Achievement of their ultimate aim is streamlined, enriched, secure, etc.
Consistent, reliable performance across time, places, people, products.
Win-win for everyone: high ratio between whatās gained vs. whatās given.
Brand integrity: say what youāll do and do what you said 100%.
Revenue Roadblock Self-Assessment
Roadblock #1
Growth efforts: shaped and gated by CX insights?Ā
1. Are ideal customers defined by your operational strengths?
2. Do customers sense their well-being comes first for you?
3. Is lifetime value emphasized in Marketing and Sales metrics?
4. Is engagement customer-centric?
5. Do CX insights shape all new products/services, product upgrades, new market entries, market expansions, business models, mergers, and alliances?
Roadblock #2
Efficiency efforts: prioritized and guided by CX insights?Ā
1. Are process silos prevented?
2. Do you manage Support as a value center?
3. Is cost of poor customer experience separated from other costs?
4. Do you stop root causes of prevalent issues?
5. Are shrinkflation and inflation actively avoided?
Roadblock #3
Performance standards: emphasize closing gaps? Ā
1. Does every employee see why customers pay their salary?
2. Does every department know the size of CX gaps they cause?
3. Is your enterprise led as a team sport?
4. Are teamwork and prevention emphasized in recognition?
5. Are true leading indicators the focus of compensation?
Roadblock #4
Strategies: rallied around customersā ultimate aim?
1. Is senior leadership embracing intentional CX as its North Star?
2. Do all departmentsā strategies start with customersā viewpoint?
3. Does every groupās strategy focus on customersā ultimate aim?
4. Is CX strategy holistic and bold?
5. Do you aim to leapfrog industry norms?
šĀ STEP-BY-STEP GUIDE
FOR PAID MEMBERS ONLY š
How to Remove Revenue Roadblocks
1) Growth: does ideal customersā well-being come 1st?
ā What % of growth efforts earnestly use CX insights?
ā How can you increase CX insights usage in all growth efforts?
Consider this: separate your data by ideal customers vs. other customers, assess every customer engagement offer for customer-centricity levels, ask customers about their ultimate aim and your customer-centricity, add lifetime value to Marketing and Sales metrics dashboard.
2) Efficiency: are silos + causes of poor CX prevented?
ā What % of efficiency efforts earnestly use CX insights?
ā How can you increase CX insights usage in all efficiency efforts?
Consider this: quantify Serviceās turnaround of potential churn, data-mine customer comments from Service to find anonymous patterns, separate costs of poor CX from other costs, engage every group in doing their part to reduce silos and stop recurrence of prevalent issues to which theyāre contributing.
3) Performance: does every group close their CX gaps?
ā What % of departments earnestly use CX insights?
ā How can you increase CX insights usage in all departments?
Consider this: ask AI whatās relevant in your data-mined customer comments separately for each department companywide, make a contest to draft department charters and job descriptions re: why customers pay for it, show execs the team sport analogy, revise recognition and bonus criteria.
4) Strategies: is every groupās strategy CX-inspired?
ā What % of strategies earnestly use CX insights?
ā How can you increase CX insights usage in all departmentsā strategies?
Consider this: show execs and Strategic Planning the North Star analogy, facilitate a VoC action workshop with each department companywide in the quarter prior to Strategic Planning processes, revise CX strategy to facilitate all of the above (remove revenue roadblocks 1-4).
Letās try it!
Start with whoās using CX insights and how:
Remove Revenue Roadblocks | Insights Usage Rate | How to Facilitate Increased Usage |
---|---|---|
GrowthĀ | 30% (10 growth efforts: | Highlight ideal customersā expectations in CX reports |
Efficiency | 10% (20 efficiency efforts: | Suggest how every department can close a CX gap (internal or external) |
Performance | 60% (50 departments: | Lunch-n-learn sessions and contest for why customers pay for you |
Strategies | 10% (50 departments: | Partner with Strategic Planning to identify intentional CX as North Star companywide. |
You can download this template.
Apply it to your own situations.
Letās re-direct managersā attention to true CX Value. Thanks for using this approach to radically shift Customer Experience Leadership Value.
This is an example of the Metrics & ROI paid subscription, where we deep-dive into proving value, calculating metrics, ensuring solid data, taking action for huge gains, and much more.
Remember to . . .
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š„° Thanks!
All the best,
Lynn
How to Bring This to Life
A. Your goal in every report and presentation is to engage your audience in mistake-proofing their work for customersā top issues.
Their actions must indeed make noticeable differences in experiences that customers continually reward. These are prerequisites to ongoing impressive CX ROI.
B. In MastermindĀ sessions ($95), you get 2-4 templates at once to help you navigate internal politics, and customize the steps to make it stick.
You can fast-track this learning with a ClearActionĀ MasterclassĀ ($110).
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