💰 6 A's of CX ROI

In partnership with

Are you interested in:
— Multiplying CX value?
— Maximizing CX savings?
— Engaging executives?
— Driving CX maturity?
— Improving EX+CX+growth?

6 A’s of CX ROI are your keys!
Discover how to engage all managers to:
1. Ask: hear their ultimate aim and gaps.
2. Absorb: stand in their shoes.
3. Adopt: take responsibility for gaps.
4. Apply: act to close gaps permanently.
5. Account: monitor progress.
6. Applaud: reinforce progress.

6 A’s = Walking the CX Talk!

Why 6 A’s?
— CX is affected by EVERY manager company-wide.

— CX gaps = rallying point for cross-org harmony.

— CX-aligned biz management reduces costs most.

— Customer alignment multiplies engagement gains.

— 6 A’s avoid austerity, shrinkflation, inflation, etc.

— 6 A’s connects CX + EX + revenue + profit

— 6 A’s differentiate your brand: surpass norms!

How do I know?
I did it! When I led CX company-wide for many years at semiconductor equipment maker Applied Materials, we used the 6 A’s in Year 1. I started as VoC Manager, conducting 6 A’s workshops with every account team across all our locations in Asia, Europe, Americas, and with every product business unit. In our 3rd year, all the Support Functions got their 6 A’s workshop, too.

EVERY year, we achieved 100+ gigantic CX gains like these (see chart ⬇️). Every workshop had 2 breakout groups for root-cause action plans to solve their top 2 gaps. This is how I became Head of Corporate Quality & CX company-wide very quickly.

We increased customer trust, preference, engagement by rapidly increasing these among ourselves in our CXM approach. The 6 A’s removed revenue roadblocks and profit potholes. The 6 A’s can do this for you rapidly, too.

You’re invited to join the Walk The Talk Forum!
— Discussions help you see examples, techniques, and resources for each A.
— Share your stories and learn from peers.
— Member-only events give you advantages.
— 5-minute guide series make learning easy.
— Limited access for pay-what-you-want.
— Bronze (Walk the Walk) and Silver (Guide the Walk) tiers for individuals.
— Gold tier for groups: LIVE the Walk.
— Unlimited access to ClearAction resources can be earned via points.

The CX Leadership Value Newsletter is dedicated to showing you how to create and drive Customer Alignment Strategy.